World Congress in Barcelona, Sony Ericsson unveiled its prototype Idou smartphone. With a 3.5-inch touchscreen display and a 12.1 megapixel camera, the high-end mobile device will be released under the company's new Entertainment Unlimited umbrella later this year. The phone will run the first version of the Symbian Foundation(INFO)'s operating system, which is based upon S60(INFO) 5th edition, and features intuitive touch controls, a Xenon flash, and true 16:9 wide screen viewing. The "Idou" title is only a placeholder; the company will give it a commercial name closer to release.
Entertainment Unlimited is Sony Ericsson's next step in integrating communication and entertainment on mobile devices. The brand combines the best of Sony Ericsson's Walkman music platform, Cyber-shot imaging experience, and Java gaming and messaging services. It also seamlessly integrates mobile phones with home consumer devices like TVs, PCs, and HiFi systems. Users will have access to thousands of applications and will be able to download content over Sony Ericsson's PlayNow service.
Pricing and availability for the Idou prototype has not been announced, but the company says the phone will be released in the second half of 2009. More devices are expected to be announced under the Entertainment Unlimited umbrella this year.
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